Even More Details About Panasonic’s Latest 4K TVs On Display at IFA 2014

by on September 9, 2014

by Stephan Jukic – September 9th, 2014

According to Panasonic, the new AX900 series of TVs unveiled at IFA 2014 a few days ago promise to deliver the company’s best ever picture performance and will rival the Plasma TV technology that Panasonic was most famous for.

Furthermore, the company went into considerable detail about other new developments for its TVs, including a new 85 inch Ultra HD TV, a series of lower cost 4K TV sets and a number of new streaming 4K content options for its upcoming and most recently released 4K sets.

It was only recently, at CES 2014 in Las Vegas in January, that Panasonic showed off a prototype TV technology with full-array local dimming LED based LCD display whose overall picture quality (not just resolution) was better than anything ever seen in any previous Panasonic Plasma TV, a technology for which the company was famous for just a couple of years ago before killing it off due to cost issues and low user adoption.

Now, the prototype TV unveiled at CES 2014 has become an official reality and exists in the form of the new AX900 – AX902 series of 4K Ultra HD TV sets that are soon to emerge from the company’s factories.

The AX900 TVs will feature a number of new characteristics such as HEVC compatibility, HDMI 2.0 and will come in two sizes ranging from 55 to 65 inches. We’ve already covered these sets here and here but they and what they mean for Panasonic itself are worth mentioning again.

According to the company, the AX900 line will be released in the fall in both the United States and on the European market.

What makes the AX900 so powerful as far as 4K TV sets go is the extremely sweet dimming technology it incorporates into its screen. The full-array direct LED backlight is particularly well developed and rumor has it that it offers a hefty 128 zones of dimming instead of the more usual 32. This makes Panasonic’s full-array dimming feature one extremely precise piece of technology when it comes to delivering the best possible lighting arrangements for the content the AX900’s screen displays.

In other words: the AX900 line is promising to deliver smooth motion of bright objects, high contrast ratios, deep rich blacks and extremely fine gradation between many levels of darkness on a screen. This means movies, shows and other content looking much crisper and more realistic than ever before on a Panasonic screen of any kind.

The company also announced the upcoming release of its massive 85 inch TX-85X940 Ultra HD TV, which will have the latest features built into it (HEVC decoding, HDMI 2.0 and the above-described LED full-array backlighting). And in addition to this monster TV, Panasonic also took advantage of IFA to present its AX630 line of low cost 4K TVs for more budget conscious audiences. These will be coming out in 40, 48 and 55 inch screen sizes.

Panasonic VIERA TX-85X940

Panasonic’s Massive VIERA-TX-85X940

Finally, there are also the new streaming updates for the company’s TVs. The AX900, the already on sale AX800 series and most likely the giant 85 inch TX-85X940 will all also now be able to access HEVC encoded 4K streams b Netflix and Amazon amongst others.

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