ElectriQ’s New OLED 4K HDR TV For The UK Market Is Very Affordable

by on January 2, 2018
Stephan Jukic – January 2, 2018

OLED 4K HDR TVs aren’t known for their low prices. Made by only a few major TV makers including LG, Sony (Which uses LG’s OLED panels anyhow), Panasonic and Philips, they almost invariably cost more than their LCD counterparts regardless of brand. Even last year’s models tend to be expensive.

Given this, the ElectriQ OLED becomes all the more interesting as an alternative brand option. Recently announced by its manufacturer, the 55 inch ElectriQ OLED 4K HDR TV not only offers full 4K ultra HD resolution but also support HDR10 high dynamic range. The TV’s OLED display itself is made by LG so while this means that the ElectriQ won’t deliver some new kind of organic light emitting diode technology, it also ensures that the same exquisite base OLED display quality that’s found in LG’s own 4K HDR models will be present here.

Unfortunately, the OLED display hardware doesn’t include support for the more sophisticated and superior Dolby Vision HDR format but even HDR10 combined with OLED screen technology nearly ensures some very robust essential picture quality.

The rest of the ElectriQ TV is very different from anything by LG. In terms of physical design it’s a unique model and its smart TV system is powered by Android 6.0. One catch with this last aspect of the television’s internals is that we’re not talking about the widely used Android TV smart OS. Instead, the Android 6.0 inside it is the version you’d see in mobile devices. As a result, from what we’ve heard the ElectriQ suffers from some issues with streaming media devices recognizing it as a mobile device and beaming their video resolution accordingly, with possibly disappointing results for what should be a 4K TV that receives, well, 4K video streams.  This can be solved by simply foregoing the ElectriQ’s own smart platform and installing an external streaming media device via one of its HDMI ports, but it’s an unfortunate defect of this relatively cheap 4K HDR OLED TV.


Defects aside though, we go back to the fact that we’re talking here about a full blown OLED HDR TV display for the price of a budget LCD 4K TV. That’s worth pausing to consider for you U.K readers out there.

In case some of you don’t know what makes OLED so special as a display technology, this handy comparison of ours between OLED and LCD lays it all out fairly clearly. If you’re in a hurry though, the quick reason is this: OLED TV displays have no backlight. Instead, each individual pixel on the screen (and there are 3840 x 2160, or 8.29 million of them on a 4K TV screen) can be turned on or off as needed for content. This means two main things. First of all, that the TV can dim or brighten scenes in content with pixel-perfect precision and secondly, that contrast is infinite, since dark pixels emit no light whatsoever. The benefit to picture quality created by both of these technologies leaves LCD in the dust in certain ways.

The ElectriQ 55UHDT2HOLED model, as it’s formally called, is now selling on for less than £1300 at the time of this publication

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