It seems that the world’s first 4K Ultra HD broadcast TV channel has arrived

by on April 17, 2015

Stephan Jukic – April 17, 2015

While 4K test channels for broadcast TV are nothing new and have been run by various companies and broadcasters for at least the last several months, these have all been test channels so far and are thus not exactly what you’d call interesting. Now this has changed, thanks to a new and much more complete than ever before 4K ultra HD channel run by dutch media company Brava Media.

Billed by Brava as the “first Ultra HD channel in the world”, the “Festival 4K” channel, as it’s formally called, will be broadcasting festivals, concerts, entertainment events and theatrical productions in a 4K resolution of not just the usual 3840 x 2160 pixels or even the less common “Cinema Grade” res of 4096 x 2160 pixels but in a much larger 4320 x 2160 pixels of enhanced 4K.

Furthermore, Brava is promising that this same channel will transition to full-blown 8K resolution just as soon as that even higher level of UHD technology becomes practically feasible.

Given that the most ordinary 4K resolution of 3840 x 2160 pixels creates a total pixel count of 8,294,400, you can probably imagine what the enhanced resolution of 4320 x 2160 looks like on a powerful, high quality 4K TV and to see the channel eventually switch to 8K at 7680 x 4320 pixels would be simply eye-blowing.

Entertainment spectacles like this music festival will look spectacular on Brava's 4K channel when viewed on a large screen 4K TV

Entertainment spectacles like this music festival will look spectacular on Brava’s 4K channel when viewed on a large screen 4K TV

Unlike other previous 4K test projects, the “Festival 4K” broadcast is no simple slideshow of standard issue scenery videos and bland UHD clips of cityscapes and other boring events. Instead, it offers a wide range of genuinely interesting and dynamic programming that includes pop, rock, jazz, dance, music, opera and theatrical events for all sorts of audience interests.

The total load of programs accounts for about 6 hours per day of viewing entertainment and is available for interested redistributors all over the world. However, it is still unclear as to who is going to end up buying distribution rights given the still very underdeveloped 4K transmission infrastructure of many broadcasters in most markets.

Brava’s idea is to have the channel expand to the point where it offers 24 hours of constant new programming by 2017 and the company expects to expand the current 6 hours of content to 12 hours by next year. Some of the entrepreneurs responsible for this initiative include Jur Bron, Gerard Ardesch and Rob Overman working with another businessman named Robert Rutten. Behind the entire broadcast arrangement is the company Dutch Media Brava.

According to one of these entreprenurs, Jur Bron, “The incredible clarity and excellent quality audio (Dolby 5.1) of Festival 4K will give viewer the feeling of being infront of the stage at a festival while sitting in your house”.

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