This is the Current Landscape of 4K TV Pricing
by Stephan Jukic – October 9th, 2014
According to the Consumer Electronics Association, Full HD at 1080p too roughly six years, between 2003 and 2009 to reach 50% market penetration in the U.S. Once that number was reached, it climbed to the 90% level within a further 5 years.
However, before 2003, Full HD was available since the late 1990’s, for several years more and it completely languished in obscurity.
Ultra HD, on the other hand, has been available to the consumer market for only a little over 2 years and worldwide penetration is already at 7% and in some countries goes as higher than 22%.
Furthermore, the C.E.A also estimates that in 2014 alone, some 800,000 4K TVs will sell on just on the U.S market, excluding much larger worldwide sales in the millions for the same year.
Truly major sales figures are not expected any time really soon but the overall picture for Ultra HD is one of much faster expansion than what happened with Full HD over a decade ago.
The real revolution in 4K TVs will come, according to Stephen Baker, head of hardware research at the retail study organization NPD Group, “when we get better quality products in smaller screens” and added that all of this is dependent on decreasing costs.
While major electronics leaders such as Sony, have spent the last 2+ years mostly developing 4K TV sets that came with enormous screens and enormous price tags and while these are still being sold, this is now starting to change in exactly the direction Baker mentions, but with the TV sizes not necessarily shrinking too much.
Even though earlier 4K Ultra HD models by companies like Samsung featured monstrous 85 to 105 inch screens and price tags that ranged between $45,000 and over $100,000 dollars, these prices are dropping fast. Even the massive sets are beginning to cost less and the $45,000 dollar 85 inch Samsung model now actually retails for less than $40,000.
However, these extreme figures aside, changes on a much more budget conscious level are also taking hold widely.
Current smaller (between 50 and 65 inches) Sony, Samsung and LG model 4K TVs with some of the latest features are regularly selling for less than $5,000 dollars and some of them sell for as low as $2000 or less such as some 55 inch LG offerings and Sony 4K Bravia TVs.
This alone is a massive shift away from the much more common $5,000 to $7,000 price tags for older 2013 4K TV models in the same size range that were the case just a year ago in 2013.
Going to even more extreme price drops, we’re also seeing the arrival of more agile name brand Ultra HD sets from smaller but well respected companies such as Vizio, which is currently the leader when it comes to 4K pricing. Its latest UHD sets, which feature all of the same crucial specs as their Sony, Samsung and LEG counterparts are currently on sale for less than $2500 for the 70 inch model and under $1000 for the 50 inch model.
These TVs not only have way better features than almost any 2013 4K Television, they also include crucial top of the line specs such as HEVC decoding and full array LED backlighting.
Vizio alone will cause some serious downward changes in the prices of Ultra HD TVs from all major brands and soon, the only normal sized 4K TVs that still cost more than $5,000 dollars will likely be those with more exotic display technologies like the OLED lighting found in the most expensive models sold by LG.
Story by 4k.com