Crazy: Sony 4K HDR TV Price Drops By $10,000 Before Black Friday

by on November 14, 2018
Stephan Jukic – November 14, 2018

That’s right, it wasn’t a typo, $10,000 off. So how the heck is this even possible for a 4K TV you’re wondering? Well, the model in question isn’t just any ordinary television, it’s Sony’s biggest edition of the excellent A1E series OLED HDR model, with a 77 inch display. OLED 4K HDR TVs are generally pricier than their LCD TV rivals and this higher price is usually backed by some exceptionally high quality display performance. However, for many smaller or “average”-sized OLED’s prices have been dropping. The same is now also being applied to the truly large OLED 4K HDR models from Sony even though they’re traditionally some of the most expensive televisions you’ll find on the market, by far.

Also Read: Everything you need to know about the difference between OLED and LCD TV technology

This is how the XBR A1E 77 inch model OLED can get a $10,000 discount and still not simply be free; it was originally retail priced at a whopping $17,998 dollars. Now of course, it’s going for “just” $7,998. This is of course still one very steep price that’s way out of line for most consumer budgets, but if you’re someone who really does want enormous display space and some of the best picture quality that can be found today, this massively discounted Sony A1E is your absolute best value per dollar spent. Sony does of course also now have its even newer A8F and A9F 4K HDR OLED TV models on sale and both are or will be available in their own 77 inch versions, but don’t look forward to any major discounts on either for the time being. Thus, for giant OLED display with Sony picture quality, the 77A1E is just about as good as it gets.


Our hands-on review of Sony’s fantastic A9F “Master Series” OLED 4K HDR TV 

We’ve reviewed a smaller edition of this excellent 4K TV already and can honestly, concretely say that it’s a fantastic performer, with exquisite high dynamic range wide color gamut rendering for vibrant onscreen visuals and some truly powerful display brightness. The A1E also offers fantastic motion handling for delivery of smooth graphics during action movies, sportscasts or games played via console and PC. On a final basic note, the A1E delivers typically perfect OLED black levels, which have to be seen to really be appreciated.

Also Read: Our in-depth hands-on review of Sony’s A1E OLED 4K HDR TV

Now, if you do want stunningly huge OLED picture quality in your living room, here’s Amazon’s gigantic discount deal link for this massive television:


Check out the Sony XBR77A1E 77-Inch 4K Ultra HD Smart BRAVIA OLED TV on Amazon for $1000 off Retail Price

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