Confirmed U.S Pricing and Features for All New Mid-Range Sony 2017 4K HDR LCD TVs

by on February 10, 2017

Stephan Jukic – February 10, 2017

While Sony’s ultra-premium and premium 4K HDR TVs got plenty of spotlight at CES 2017 in January, with a particular focus on the stunning new A1E OLED 4K HDR TV that is the company’s first ever dip into OLED technology, Sony was also planning the (expected by us) release of a number of other major but mid-range 4K HDR TVs for the year.

Now, the company has not only formally released U.S pricing details for their premium CES models, it has also unveiled a bunch of information (including price figures) for these several additional lower-priced 4K TVs. Let’s get down to details.

New Features and HDR Updates

The technical price and availability details for all of the Sony 2017 lineup are highly enticing and quite frankly, we’re expecting reasonably better performance from these TV models than was the case for their 2016 cousins. As we’ve already covered in previous pieces, some new display specs like multiple HDR format support and superior color/brightness performance are going to be key aspects of what makes the 2017 TVs into superior models. Furthermore, Sony is also throwing in special new technologies like Thin Backlight Master Drive, the X1 Extreme Processing engine and Google Assistant technology into many of these new televisions for added user-friendliness and home theater value.


Going into more detail on the HDR updates, Sony has confirmed that all of its 2017 TV models will offer support for all three new, major High Dynamic Range formats. These are the dominant HDR10 that was in all 2015 and 2016 Sony HDR TVs, the increasingly popular and arguably superior Dolby Vision standard and finally, most recently, the new HLG (Hybrid Log Gamma) HDR standard for broadcast 4K TV content whenever it ends up arriving on the scene.

As Sony has confirmed, all of its 2017 TVs will support the three HDR standards, from the priciest A1E and Z9D ultra-premium models right down to their cheapest 4K sets. Even some of the company’s HDTVs will now be equipped to display HDR from the three standards. However, the quality with which the different Sony TVs actually display the range of specs that these standards impart to content and TV display will vary enormously. The most expensive of the 2017 TVs like the A1E and Z9D models (again) and the premium X940E TV will offer a much deeper. Richer HDR color and contrast experience than the cheaper new X850E, X800E and other 4K or HDTVs from the Sony brand.

Confirmed U.S Pricing and Features for All of Sony’s New 2017 4K HDR LCD TVs

Then there are the other premium and ultra-premium features that we can expect in the new Sony televisions. For the Z9D, X940E, X930E and A1E models, these include Sony’s latest and best processing engine for content upscaling, HDR rendering and motion handling. This is a new technology that only appeared at the end of 2016 and it delivers a marked increase in the quality of content color, brightness, contrast, local dimming and motion performance in the televisions it’s featured in. Of all the 2017 Sony models, two series in four different sizes will also feature full-array LED backlighting. These are the Z9D TVs in their 65 inch, 75 inch and 100 inch versions and the X940E in its single 75 inch version, with a slightly weaker type of Full-array LED backlighting. The X930E model will offer edge-lit backlight technology but with twice the local dimming zones of its predecessor the X930D from 2016.

Beyond this, Sony is also introducing the latest version of TRILUMINOS™ Display color pallet enhancement technology in all of its 2017 models, and with this, there will also be what the company calls “Super Bit Mapping” and HDR Remaster features for enhanced color gradation and HDR upscaling in all of the Sony 2017 models except for the lowest-tier X800D TVs in their three sizes.

The new Sony X800E 4K HDR mid-range TV

The new Sony X800E 4K HDR mid-range TV

Google Assistant Built-In

Since all of Sony’s 4K and HDTVs come with the Android TV smart platform built into them as their smart OS, it’s only natural that many of them also get the latest and best of Google smart technology. This is why Sony is offering built-in Google Assistant for the 2017 4K HDR models and along with this, the Android TV smart platform of the TVs will be enhanced to a certain degree over its 2016 version.

Models, Sizes and Prices

Finally, coming down to the confirmed meat of what Sony is offering for 2017, we have the confirmed U.S market prices and sizes for all of Sony’s new 4K HDR televisions except for the A1E OLED models, whose prices are still pending confirmation in the U.S.


The formal prices below include the Z9D TVs that were released in late 2016 but which are still considered Sony’s absolute best flagship models due to their extraordinary quantity of local dimming zones and other display technologies. All of the TVs below are available on pre-order from Best Buy and other retailers.

Sony XBR-65Z9D, 65” class, $5,499 MSRP

Sony XBR-75Z9D, 75” class, $8,999 MSRP

Sony XBR-100Z9D, 100” class, $59,999 MSRP

XBR-75X940E, 75″ class, $7,499.99 MSRP

XBR-65X930E, 65″ class, $3,999.99 MSRP

XBR-55X930E, 55″ class, $3,299.99 MSRP

XBR-75X900E, 75″ class, $5,999.99 MSRP

XBR-65X900E, 65″ class, $3,299.99 MSRP

XBR-55X900E, 55″ class, $2,399.99 MSRP

XBR-49X900E, 49″ class, $1,699.99 MSRP

XBR-75X850E, 75″ class, $4,999.99 MSRP

XBR-65X850E, 65″ class, $2,499.99 MSRP

XBR-55X800E, 55″ class, $1,899.99 MSRP

XBR-49X800E, 49″ class, $1,099.99 MSRP

XBR-43X800E, 43″ class, $999.99 MSRP


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  • joe
    February 12, 2017 at 3:03 pm

    $1000 dollars for the X800E 43 inch TV? that is a rip off compared to the $649 X800D 43″ tv. If your looking for a Sony budget 4k tv in the 40 inch range then you may as well by the X800D and save $350 dollars since it looks like there is no real difference specs wise between the X800E and X800D series. Both come with the same 4K X-reality Pro processing chip, and its Triluminous Display tech. Both TV’s also use the same XR 240 motion flow. IF you look at the Sony website and look at the specs side by side they are pretty much the same. It looks like all Sony did was copied and paste the X800D specs and posted it for the X800E TV set. Outside of maybe a couple of features the picture quality is more than likely be similar.


  • Sean
    April 27, 2017 at 9:32 am

    The 800E allows Bluetooth headphones to connect. It also has an “on timer”. Both of these features were absent in the 800D.


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