Comcast has released new 4K entertainment content for its Xfinity subscribers

by on December 18, 2014

by Stephan Jukic – December 18, 2014

Comcast, keeping its eyes on a trend that’s moving quickly through the broadcasting and streaming world, is also launching its own 4K ultra HD streaming services in an effort to not be behind other broadcasters like DirecTV or lagging against online streaming media providers like Netflix and Amazon Prime Instant Video.

The company is launching a (for now) limited set of programming in full 4K resolution that will become available to Comcast Xfinity customers who also own 2014 model Samsung ultra HD TVs.

This seems a bit narrowly limited but it’s at least a small trial beginning for the media giant and the service is sure to expand in both scope and in the number of 4K TV types that can accept it.

For now however, Samsung owning customers who are subscribing to Comcast Xfinity can enjoy a list of shows like “Chicago Fire” from NBC and the USA Network’s “Covert Affairs” and “Suits” via internet connection to compatible Samsung 4K TVs in full 4k Ultra HD at 3840 x 2160 pixels.

The company will also soon be debuting another NBC show called “Parks and Recreation” in UHD format along with a number of additional pieces of programming in the first quarters of 2015.

Xfinity offers one more option for ultra-clear 4K content to users of Samsung UHD TVs

Xfinity offers one more option for ultra-clear 4K content to users of Samsung UHD TVs

This new service from Samsung puts the company in the list of other broadcasters who are doing the same with 4K content via varied means of delivery to TVs.

The online streaming providers include Amazon Prime and Netflix while VoD providers include Sony, M-Go and the UltraFlix VoD service that’s become available to 4K TVs from Samsung, Sony, Vizio and Panasonic.

DirecTV is also launching its own limited 4K service but has big plans for expanding it in 2015 when two new satellites that the company has launched will go online and be able to stream even live 4K broadcasts directly to subscribers. For now, the DirecTV options are similar to those of Comcast, consisting of only a limited selection of VoD 4K entertainment.

Comcast’s 4K content will be available at no extra cost to existing Xfinity subscribers and in 2015, the Media company expects to roll out existing and new Ultra HD titles to all of its Xfinity TV Go platforms while also launching a new X1 set-top box for delivery of native 4K entertainment (shows and movies that have been actually filmed in 4K).

According to Matt Strauss, senior VP of video services for Comcast Cable, “Our top priority is providing our customers with the best entertainment experiences, so we are excited to give them the opportunity to be among the first to enjoy current seasons of some of the most popular TV shows in pristine Ultra HD”.

As ultra-high speed broadband internet connectivity of 100 or more Mbps spreads across the U.S as it’s doing so far, the quantity of cusotmers who can receive 4K streams via the web will grow exponentially, cuasing many to think that the future of 4K programming and TV programming in general lies fully in the realm of web-connected Smart TVs with high-velocity internet connections.

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