Apple TV 4K Now Supports Amazon Prime Instant Video
Juan Carlos Ropel, December 7, 2017
Although Amazon Prime Video was expected to come to Apple TV this past summer, it was delayed for unknown reasons. Apple’s CEO, Tim Cook, then announced that Amazon Prime Video was coming to Apple TV by the end of the year, and now it’s finally here!
Starting now, customers around the world can access the Amazon Prime Video app on their Apple TV 4K OS. This means that you’re no longer forced to choose between an Amazon Fire TV 4K dongle or an Apple TV box to enjoy Prime streaming HD and ultra HD HDR content, you can just get the Apple TV, which we recently reviewed here, and install the Amazon Prime Video app instead.
Although Prime Video has been available for some time on iPhones and iPads, it was not available on any of Apple’s streaming TV boxes. The Amazon Prime app is compatible with Apple TV 4K and previous generations of Apple TV as well.
Furthermore, the benefits of having the Prime app finally present on the Apple OS for their set-top box are numerous. Prime members can access thousands of titles and shows through the Prime Video app, including the services 4k / HDR content, and Prime Original Series and Movies such as “The Marvelous Mrs. Maisel”, “Man in the High Castle” and “The Big Sick,” with additional titles basically coming in every month.
The integration of Amazon Prime app on an Apple TV could also mean the return of Apple TV to Amazon, as well, since Amazon CEO Jeff Bezos has previously stated that the largest online retailer would not be selling Apple´s streaming device until it was compatible with Prime services:
“We want our player, our Prime Video player, to be on the device, and we want it to be on the device with acceptable business terms. And if you can’t, then we don’t want to sell it to our customers, because they’re going to be buying it thinking they can watch Prime Video and then they’re going to be disappointed. And they’re going to return it.”
The deal works just as well for Apple. The addition of Prime Video’s gigantic library should help bolster Apple TV’s own desirability as iTunes grows in scope, particularly for native 4K UHD offerings with HDR as well, or until Apple starts producing original content by itself, as is widely rumored.
The Amazon Prime Video app is catching a little heat for the user experience it offers, but by using Siri search, you can bypass Amazon’s graphical user interface just by holding the Siri button and saying the title of the show, movie or sport you want to watch.