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AMD is investing in GPU technology for the 4K gaming future

by on February 3, 2015

Stephan Jukic – February 3, 2015

AMD is one of the more important players in the GPU market and together with its competitor Nvidia, it has a particularly strong position in the 4K-ready PC field.

Because of this, the company has noted that an increase in the processing horsepower of game cards is becoming a crucial factor for making 4K gaming much more mainstream. In light of the fact that 4K games and PCs ready to handle them are becoming all the rage among higher spec gamers, AMD’s claim has a lot of validity to it.

According to Robert Hollock, of the Technical Communications division for AMD Radeon Graphics, gamers are adopting 4K ultra HD games at an ever faster pace and they are really taking the platform seriously as the future gold standard of high level gameplay.

He also explained that the R&D department of AMD is not only prepared for this growing 4K popularity but that it’s also already planning for even further future developments.

For Hollock and AMD as a whole, the extremely powerful Radeon R9 290X GPU chip was a big step in the direction of this UHD readiness given that the chipset lets gamers pull off the once nearly impossible task of being able to play ultra HD games at high detail levels while using just a single GPU unit instead of multiple chips strung together in a PC.

However, because 4K gameplay isn’t just about the game card in a PC, many lower end parts of the market still haven’t caught up with the latest in game card development.

AMD is picking up serious competition in the 4K-capable GPU market from rival game card maker Nvidia and its GeForce GTX chips

AMD is picking up serious competition in the 4K-capable GPU market from rival game card maker Nvidia and its GeForce GTX chips

Hollock explained in a recent interview with that his company’s Radeon R9 290X video card was the first of its kind in allowing reasonable 4K gameplay for most ultra HD games on a single GPU with only some truly top of the line games requiring two or more of the chips running at the same time. He also claimed that AMD was the first company to offer 4K SST display technology in their drivers.

For now, 4K adoption is still more than anything being pushed by more “elite”, truly dedicated enthusiasts with only limited take-up from lower-end gamers who still don’t want to spend the larger amounts of money that are needed for an ultra HD gaming PC and its monitor.

Nonetheless, this is changing and 4K gaming PCs are becoming more affordable every couple months, either as stand-alone units or if assembled by users themselves through a hunt for parts that offer power at reasonable prices.

The key ingredients in this development, however, are the development of faster GPUs and 4K PC monitors that cost less than a few hundred dollars. Both of these factors are being realized right now by screen makers and by competing chip makers like AMD and Nvidia.

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  • Steven De Bondt
    February 4, 2015 at 12:25 am

    The one thing Higher resolutions like 4k crave is faster memory speed. As it stands, only AMD can fulfill that promise with its upcoming HMB tech,

    So I wouldn’t take their 4k commitment as thrash-talk just yet.


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