Amazon To Start Selling Apple TV 4K & Google Chromecast Ultra Devices

by on December 18, 2017
Stephan Jukic – December 18, 2017

Early last week, Amazon rahter vaguely seemed to confirm that it would be resuming sales of both Apple TV in its regular and 4K versions, and Google’s two Chromecast models, the 4K UHD Chromecast Ultra as well as the regular Chromecast. The non-4K predecessors to the Apple TV 4K and the Chromecast Ultra were both removed from the Amazon store back in 2015 due to certain conflicts between the company, Google and Apple, and largely, we suspect because both compete with Amazon’s own native streaming media devices such as the Amazon Fire TV 4K dongle.

Whatever the case may have been for the removal of Google’s and Apple’s respective streamers, they do indeed show signs of coming back, indicating that Amazon’s rather vaguely worded recent statement to the website CNET might have some merit. According to reporting from the site, an amazon spokesperson stated that “I can confirm that we are assorting Apple TV and Chromecast”.

This statement is of course very vague and we have no timeline for when these streaming media devices will actually be available on the site. However, what we do know at this point is that Amazon has posted up listings for the Apple TV 1080p version, the Apple TV 4K, the Google Chromecast and the new Google Chromecast Ultra 4K HDR model. For all four streamers, these listing pages show that they’re currently unavailable but the listings are at least there and ready for a quick switchover to live sales capacity. We should also note that none of these listings appear via the regular search feature on the Amazon website.

Also Read:

Our in-depth review of the Amazon Fire TV 4K HDR dongle
Our in-depth review of the Apple TV 4K HDR set-top box


The move by Amazon is a possible peace offering to Google and Apple both but to Google in particular since the latter company, currently in dispute with Amazon on this very issue of Chromecast availability on Amazon, has itself stripped access to Amazon’s Prime Instant Video streaming service from its own content platforms. It then followed this action with a more recent announcement of impending (early January, 2018) removal of its YouTube app from Amazon devices such as the Amazon Echo and all Fire TV platforms. Apple for its part does offer the Amazon Prime app on its Apple TV OS platform.

On the other hand, Google and Amazon do seem to be trying to work things out behind closed doors, as indicated by a statement made recently to CNET by one Google executive in particular:

“We are in productive discussions with Amazon to reach an agreement for the benefit of our mutual customers. We hope we can reach an agreement to resolve these issues soon.”

Apple has made no public comments on any of the above at this date.

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