The 4K UHD Set-Top Streaming Box Market Is Shooting For The Moon
Stephan Jukic – November 6, 2018
The 4K ultra HD set-top box market may not literally be heading for a presence on the moon (though who knows about the near future) but it is going up and up in a growth sense. According to the latest reporting from market analysis firm Zion Market Research, the global market for 4K set-top boxes, which was valued at just over $447 million in the last quarter of 2017, will reach a valuation of at least $3,091 billion dollars by 2024, with annual market expansion of nearly 33% each year between 2018 and 2024.
These findings and others were recently published in a recent report called “4K Set-Top Box Market – By Product (Internet Protocol Television (IPTV), Digital Terrestrial Television (DTT), Over-The-Top Set-Top Boxes (OTT), Satellite, and Hybrid) and by Application (Residential and Commercial): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2017 – 2024.”
According to Zion’s catchy-titled report, the sheer rising demand for 4K ultra HD entertainment and the increasing dominance of 4K UHD TVs as a share of all new televisions bought in worldwide markets pretty much assures the speedy acceleration of the 4K set-top box market as well.
Factors such as continuing decreases in smart TV and 4K smart TV prices are also major growth contributors. On the other hand, continuing difficulties with storage of 4K video and its heavy memory requirements, as well as less than uniform access to 4K-capable high-speed internet connectivity (a consistent speed of at least 20Mbps) will continue to plague 4K streaming box adoption despite its high growth trends.
We should also note here that as more 4K TVs take up space in households, 4K streaming box adoption will also be pushed forward by the fact that streaming media apps remain today’s principal digitally transmitted sources of ultra HD content. The mainstream broadcast TV industry is still lagging far behind streaming for inclusion of 4K content due to broadcast technology constraints.
Zion’s own deeper findings underscore this. According to the company, the 4K set-top box market will be segregated by products and their applications. In terms of products, it will be divided into: digital terrestrial television (DTT), satellite-connected devices, Internet Protocol Television (IPTV) streamers and Over-The-Top (OTT) set-top boxes. There will also be hybrid streaming boxes with two or more of the above types joined into one device.
IPTV streamers will however be the most dominant streaming box types for the near future and even in 2017 held the largest market share of all 4K streamers. One major benefit of IPTV is that it travels through broadband connections and the increasing penetration of this latter technology allows IPTV devices to integrate with PC, TV wireless and other media display devices.
Zion has also predicted that North America will see the largest percentage of 4K streaming media box users in the world market, mainly due to high levels of disposable income and high levels of broadband penetration for the proliferation of IPTV and OTT streaming in particular (where most 4K content today is found). The North American market will be followed by the Asian Pacific market and Europe in terms of growth, with Latin America, the Middle East and Africa lagging behind these two.
Digital broadcast providers are taking note of these trends and several major providers of digital broadcast services and satellite TV are moving towards or already offering 4K set-top boxes as parts of their product package options. These companies can be found in every major market and include giants such as Sky, Airtel, Comcast, and Dish.
As for set-top streaming boxes themselves, the number of models and brands in this market is growing constantly, with extremely popular and well known internet-streaming box options including Apple TV by Apple, Roku’s 4K streamers, Amazon’s UHD media dongles and Google’s 4K-capable Chromecast Ultra. Beyond these, there are however numerous other set-top box providers that include: ZTE Corporation, Arion Technology, Amazon, EchoStar Corporation, Humax Consumer Electronics Company, Inspur Information Technology Company, Infomir LLC, MStar Semiconductor, Inc., Roku Inc., SAGEMCOM, Technicolor SA, and Vestel Company.
We should note that the streaming 4K video services provided by boxes such as the Apple TV 4K edition or the Google Chromecast Ultra are not delivered in the same way as the streaming 4K UHD content that comes from a Dish subscription, with the latter being a satellite-delivered service and the Google and Apple streaming options being IPTV/OTT 4K content sources.
In terms of overall content quality, 4K ultra HD set-top boxes represent some of the most robust and visually stunning entertainment options in existence today, offering not only tremendous access to a ton of 4K movies, TV shows, documentaries and other programming but also thousands of apps for music and non-4K media. The Roku TV 4K boxes and the Apple TV 4K in particular are known for their huge selections of both 4K and HD content with full support for high dynamic range for users who own ultra HD TVs that have all the 4K HDR trimmings built into them.
Our in-depth rankings and reviews of all of todays best and most versatile 4K UHD set-top boxes and streamers
The following is a breakdown of the report’s total findings in bullet form, for specific products, markets and technology types:
- Internet Protocol Television (IPTV)
- Digital Terrestrial Television (DTT)
- Over-The-Top set-top boxes (OTT)
Global 4K Set-Top Box Market: By Application
Global 4K Set-Top Box Market: By Region
- North America
- The U.S.
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- The Middle East and Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa