U.S Consumers Love 4K TVs and They’re More Popular Than Ever
Stephan Jukic – January 20, 2017
4K UHD TVs had their first ever grand consumer unveiling at CES in 2012 and while the first models for the first couple of years really need to get their stuff sorted out badly before anyone could take them seriously, things have changed dramatically today.
Now, in the aftermath of CES 2017, 4K UHD TVs are the de facto standard for premium home theater and among every single major brand, a majority of new TV releases, come with ultra HD resolution. Among pricier premium TVs 4K is pretty much across the board and now also comes with the even more interesting display technology of high dynamic range as an increasingly ubiquitous extra for making content and movies look better than ever before.
And of course, display and connectivity standards for the distribution of ultra HD content have stabilized tremendously, with all modern TVs being pretty much universally compatible with a wide range of content options and devices. This too is something that consumers have taken note of and the sales figures for 4K television clearly show how much love this display technology is getting from the market. 4K TV manufacturers have of course taken note of this and as a result, their fierce competition for market share has resulted in more affordable, better quality UHD televisions across the board. This is a tendency which will only boost sales further.
As these price decreases have been happening, US consumers went ahead and bought over 10 million 4K LCD TVs in 2016 alone according to figures from the Consumer Technology Association.
And the CTA (which is partly responsible for CES 2017) expects a further 15 million 4K TVs of all kinds to sell in 2017, causing the overall quantity of ultra HD TVs in homes and offices in the U.S to reach 34 million or so units. This translates to one in four U.S households having a 4K TV and this is a tremendous boost from the figure of less than 1% that was the case just four years ago. Then of course there are the new TV purchase percentage statistics for ultra HD TV. Of all TVs bought in the U.S in 2016, 24% were 4K models (those 10 million units sold). In 2017, the expectation of 40% of all units sold to be 4K models is pretty much guaranteed to pan out or even be surpassed.
Then of course there is the content side of this consumer technology spectrum. More content than ever is available in ultra HD and more services than ever are offering UHD video, many of them with HDR content on their menus as well. The current kink of 4K movies and TV series remains Netflix, but Amazon Prime, DirecTV, Hulu, Vudu and others are quickly catching up. Then of course there are also 4K UHD Blu-ray discs to choose from for those who don’t have internet speeds powerful enough for ultra HD streaming. The collection of 4K BD discs has already reached nearly 140 titles and it will grow considerably in 2017, with studios expecting to release at least 250 more movies and other titles by the end of 2017. Helping this along are 4K Blu-ray players selling at increasingly lower prices from a total of 7 different brands by this point. One store chain in Los Angeles, Video & Audio Center, has claimed that 6 out of 10 4K TV buyers in their locations take home a 4K Blu-ray player as well. According to the store’s chief technologist, Tom Campbell, “People love the picture quality”.
Now finally, we have the newest 4K TVs that were presented at CES 2017 less than a month ago. These models not only take TV display technology to stunningly beautiful new levels, they also feature technologies which aren’t even available in HDTVs of any kind at this point. This more than almost anything else gives millions of consumers a powerful incentive to upgrade to a 4K television. Anyone who wants to enjoy the bet kind of HDR content in their home pretty much has to do this.
Story by 4k.com