4K TV shipments Shoot up by 500% in end of 2014, reach 6.4 million for the year so far
by Stephan Jukic – November 25, 2014
While 4K TV sales in 2014 have been doing much better overall than they did in 2013, the first quarters of this year were slower than expected according to reports from research firm DisplaySearch. However, this was made up for nicely as overall shipments to 4K TVs jumped by a whopping 500% in the last quarter of 2014 alone all of a sudden, partly due to the incoming holiday season.
The explosion in 4K TV sales during this last quarter of 2014 is also part of a wider rebound in the TV sales market according to the DisplaySearch report.
In the third quarter of 2014 alone, more than 3 million ultra HD TVs shipped to retail outlets around the world. This single quarer brought the total for the entire year so far up to mmore than 6.4 million 4K TVs sold.
Of the world markets for 4K UHD TVs, the single biggest remains China, which accounted for more than 60% of total shipments across the year. This trend is however apparently changing as North American, European and other markets begin to take more notice of 4K TV technology. One of the major reasons for the Chinese dominance in UHD TV sales is the fact that most of the numerous lesser known brand names that also manufacture 4K TVs (in addition to the major players such as LG, Sony Panasonic and Samsung) are themselves based in China and Taiwan and thus have ready access to promotion and sales in their own domestic market.
Overall, the trend in growing sales of 4K TVs that has already jumped by 500% is expected to explode much further in 2015 according to the DisplaySearch researchers. In fact, the report expects sales to reach a fever pitch as we move into 2015 and considers the constantly decreasing price of ultra HD TVs of increasingly high quality to be a major driver of increasing demand.
In terms of specific manufacturers, Samsung is the current world leader in UHD sales, with a 36% share of the entire worldwide market. In the Chinese market, lesser known domestic brands like Hisense and Changhong are fierce competitors to the Samsung name-brand lines of UHD TVs but globally, the major competition to the Korean electronics giant is LG Electronics, which has a 14% share of TVs sold. Following closely behind LG is Sony.
The prices of 4K TVs are the biggest factor influencing growing sales. While in 2012 even the cheapest ultra HD TV sets cost several thousand to several tens of thousands of dollars, today many high quality name-brand models can be bought for well under $2000 USD and some are even retailing for as little as $1000.
Newe models from Samsung and Vizio have broken new boundaries in reduced 4K TV pricing while preserving the latest technology found in costlier 4K TVs.
Story by 4k.com