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4K TV Prices Dropping Fast as New Resolution Standard Is More Widely Adopted

by on July 4, 2014
 

by Stephan Jukic – July 4th, 2014

Statistical evidence is pointing very powerfully towards a wide adoption of the 4K UHD resolution standard in the coming years. Enormous price drops and wider usage amongst consumers are two excellent indicators of this becoming a reality in the next half decade or even less.

The wider consumer adoption is expected to be driven by the price drops and according to intelligence conducted by the website BusinessInsider.com, the average selling price of a 4K TV has declined by over 85% worldwide in the last 2 years. This is an enormous drop indeed and to illustrate the point, prices for 4K TVs averaged just under $8,000 dollars in 2012 while in 2014 they hover at around $1,120 USD.

In North America, the price drops have been even more remarkable, having gone down by 89% in the same timeframe, from $18,668 to $1,986 dollars between 2012 and 2014.

Currently, some of the lowest 4K TV prices can be found in China, where an average, decent sized (“55 inches+) set can retail for as low as just under $1000 thanks to supply from a number of second tier producers of 4K TV technology.

According to the intel conducted by Bsuiness Insider, some crucial trends we will be seeing in the next few years include:

4K-capable TVs being found in 10% of all U.S households by the end of 2018 and in up to 50% of homes by 20124.

4K streaming content being the first wave of UHD video offerings and coming mainly in the form of streaming services from providers such as  Netflix, Youtube, Amazon and Instant.

In addition to the streaming services of various web based content providers such as the above, traditional broadcasters will follow the 4K trend and also start widely offering UHD TV shows and movies. In fact, this is already starting to happen thanks to the efforts of agencies such as the BBC in the U.K and the major broadcasters working in partnership with their government in Japan.

Shipments of 4K TVs will grow to over 16 million units sold by the end of 2016, and of these, the majority will be sold in China, which is currently a major 4K adopter.

Market share for 4K TV production will be dominated by Chinese manufacturers of cheaper sets selling to the lower income markets in the Asian countries.

Currently 4K TV technology is still in its relative infancy and although prices have dropped enormously with new TV models on offer from companies such as Samsung, Asus, LG, Sony and Seiki, among others, there is still plenty of room for improvement. The key ingredient is 4K content in native format. This is still largely lacking due to problems transmitting the volume of data that 3,840 x 2,160 pixels require over normal broadband internet connections. However, new compression standards such as HEVC are being developed and tested to counter the problem.

Story by 4k.com

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