4K TV Sales Grow Worldwide with Developing Market Manufacturers like Videocon

by on August 31, 2014

by Stephan Jukic – August 31st, 2014

One of the most promising and powerful features of the 4K market, and the 4K Ultra HD TV market in particular, is that it isn’t just the domain of the small few major name brand manufacturers of electronics that normally dominate new technologies.

While Samsung, Sony, LG, Panasonic and a couple of others are indeed the biggest sellers of high end 4K TVs, they are far from the only ones and in some of the world’s developing economies, the best-selling TVs with this powerful 3,840 x 2,160 (or more pixels) resolution actually come from an assortment of lesser known lower cost brands that still manage to create TV sets with some excellent specs.

China and India are two major examples of this and India in particular has recently been the origin point of a new range of low cost 4K TVs from the electronics maker Videocon, which, although not well known in the west, is actually the third biggest maker of TVs and associated technologies on the planet.

On Wednesday of this last week, Videocon announced the impending launch of its new range of 4K Ultra HD smart TVs with LED display. This new lineup of TVs from the massive Indian based electronics conglomerate includes five new TV models with screen sizes ranging from 40 to 85 inches. In terms of pricing, these new TVs will cost only $1,500 USD, or 91,000 Indian Rupees. For a 4K Smart TV set from the third largest display electronics maker in the world, this isn’t a bad price at all.

The company explained that the new 4K TVs would be available across assorted Asian markets by mid-September and that the main aim of Videocon is to increase its market share in the flat screen TV market to 20% of the total worldwide market, up from a current percentage of 16%.

For the holidays at the end of 2014, they hope to sell at least 1 million TVs, though whether they hope all of these will be sales of 4K sets is unclear.

Videocon is also not the only Indian maker of TVs to unveil its first 4K sets. Earlier in August, another major Indian brand, Mitashi, also unveiled its own line of Ultra HD TVs within even lower price tags.

Mitashi 4K

Videocon Rival Mitashi also releasing 4K TVs

The new range of Videocon Ultra HD sets will all feature a number of features also found in major brands. These include Active 3D technology, Smart TV, LED backlighting, split screen features, WiFi connectivity, the ability to wirelessly connect with Android smart phones and tablets and even include motion based TV control sensors. Overall, not at all a bad package.

According to Anirudh Dhoot, a director at Videocon, “In our constant effort to enhance TV viewing experience, we have expandeD our remarkable UHD 4K LED range and added 5 new models, with this launch we are targeting a 50% increase in our [4K] TV sales when compared with last year. As 4K is the future….”

This wider trend around 4K, of it being a technology whose reach is also largely being expanded by the efforts of many lesser known international brands, particularly in developing markets, is an excellent sign of its strong potential as the future replacement of HD resolution as the gold standard for displays. In fact, the 4K market is being largely led by growth in overseas markets, which is in direct contrast to how 1080p HD slowly developed in the late 90’s.

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