The market for 4K technology will explode to more than $100 billion by 2020

by on August 4, 2015

Stephan Jukic – August 04, 2015

According to the calculated figures projected by a new report from the Chicago-based research firm Markets and Markets, the overall market for 4K technology will have ballooned to a very heft $102.1 billion in valuation by the year 2020.

The report, which goes by the amazingly long title of: “4K Technology Market by Product (TVs, Monitors, Digital Signage, Set-Top Boxes, Smartphones, Tablets, Laptops, Projectors, Cameras, and Blu-Ray Players) and Geography (North America, Europe, APAC, and RoW) – Global Analysis and Forecast to 2020” predicts an immense level of growth in 4K technology of all types over the next 6 years. As the researchers who compiled the study note, the total 4K tech market was worth only 18.2 billion in 2014 and the expected growth to 102.1 billion by 2020 implies an annual growth rate of more than 21% per year between 2015 and 2020. The link to the report itself (PDF) is available here.

In defining “4K” the research report includes both “true” 4K with a resolution of 4096 x 2160 pixels and the slightly reduced 4K ultra HD commonly used by TV and amateur camera makers for their displays and video shooting devices. The latter resolution sits at 3840 x 2160 pixels, still more than 4 times the total resolution of Full HD at 1920 x 1080p.

The biggest advantage of 4K technologies is the much sharper picture quality they produce, particularly in large display screens like those in TVs and projectors, and the same enhanced sharpness in video captured in 4K resolution.

Markets and Markets defined 4K technologies to mostly consist of the following products: TVs, monitors, digital signage, set-top boxes, tablets, smartphones, laptops, projectors, cameras, Blu-ray players and all associated A/V connectivity technologies which facilitate the use of 4K video in the above display and media devices.

4K video cameras, particularly the amateur type, are one of the biggest segments of the 4K tech market

4K video cameras, particularly the amateur type, are one of the biggest segments of the 4K tech market

Furthermore, according to the Markets and Markets researchers, TVs are going to make up the overwhelming majority of all 4K market valuation at 49% of the total of 102.1 billion dollars. Within this TV segment, there will of course also be further percentage breakdowns based on screen sizes and specific types of 4K TV technology.

The 4K market analysis was conducted based on different geographic regions that include the Americas, Asia-Pacific, Europe, and the rest of the world as a whole (RoW, according to the researchers). While the Asian region had the largest share of all 4K technology sales in 2014, the RoW category is expected to become the largest in total revenues by 2020.

Addtionally, a number of major players in the 4K market are profiled in the research report. These include obvious 4K TV giants like Samsung, LG Electronics, Panasonic, Sony and Sharp and further go on to include video production technology makers like Innolux, Blackmagic Design, Canon Inc, JVC and others. Also included are lesser known 4K PC, TV and laptop makers like AsusTek Corp (Asus), Skyworth, TCL and Hisense. Some of these latter manufacturers aren’t so well known in North American or European markets but ship large amounts of 4K TVs throughout Asian markets.

Finally, the researchers at Markets and Markets conclude their report with a large dose of confidence in the stable and massive growth of 4K display technology. All indicators point to it becoming the dominant standard for high definition in video technologies during the next several years.

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