Only 17% of U.S Broadband Users Aware of 4K Technology

by on July 22, 2014

by Stephan Jukic – July 22nd, 2014

4K UHD is a fast growing and powerful new technology for display of high resolution images and video to TV screens, display monitors and video or photo cameras, but it still has a ways to go before it becomes as recognized as its predecessor 1080 pixel HD.

According to a study conducted by research company Diffusion Group, the technology still suffers from low familiarity amongst American broadband users and HD TV owners. According to the research group, only 17% of 1,500 U.S broadband users questioned were even aware of the UHD resolution and display standard.

4K UHD, about which you can find out everything you need to know here, is a display resolution standard that consists of a minimum of 3,840 x 2,160 pixels and can go as high as over 4,000 horizontal pixels in dimensions. This translates to a total pixel count of just over 8.5 million pixels per screen, or 8 times the quantity found in conventional HD 1080p screens of any kind.

Currently, 4K is being rolled out in Flat screen TVs, large display monitors for PCs, Cameras and even small screens like those on laptops and tablets. Some newer model cell phones are even coming with built in 4K photo and video technology (though their screens remain conventionally HD).

Furthermore, content producers such as Amazon Prime, Netflix and even some TV broadcasters have started creating and broadcasting 4K video content to anyone who has a TV and internet capable of accepting it. In fact, Netflix and Amazon have pledged to film all of their 2014 and 2015 shows in native 4K resolution with specialized production cameras.

Finally, sales of 4K TVs worldwide are accelerating rapidly and by the second quarter of this year more than 6 million units have already been sold worldwide.

Yet, despite all of these advances, the majority of U.S broadband users, who are the best possible target audience for 4K streaming transmission to 4K capable screens, remain unaware of the brilliantly clear new display technology.

Additionally, amongst those who did know 4K and were aware of its capacities, price sensitivity was a major concern for consumers. When asked if they’d buy a 4K TV, many of the polled users who knew about 4K UHD claimed that they would prefer to stick with their conventional HD sets and not put down the still considerably higher price of a 4K set for the extra resolution.

Fortunately, this too is changing. As major brand name manufacturers such as Samsung, LG and Sony now compete amongst each other and against lower end but nonetheless popular 4K TV makers, prices are dropping very fast. Many 55”inch sets that just a year and a half ago would have cost several thousand dollars can now be bought at prices of less than $1,500 and come loaded with tech features.

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